The factors that make websites and domains valuable are many and very different. When it comes to selling a web address, here are some important elements that affect the score:
- The literal length of the name (sheer number of characters),
- whether it contains valuable marketing significant keyword,
- how "brandable" is the letter combination and related URL,
- which top-level domain (TLD) is used,
- how big is the market potential
- presence of interested competitors,
- whether and to what extent advertising investments are currently being made in this combination of letters on the Internet,
- how long the domain has been on the web - older domains have better search engine optimization (SEO),
- whether there is already a following that could increase traffic rates immediately.
The prices from domain names and web projects have been defined after careful technical evaluations under various aspects (also via external IT specialists and online portals).
The price of domain names as well as complete projects and portals is regularly recalculated according to market fluctuations and web demand.
Some indicative and simple orientation links for further information: